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6 Responses to Survey Tips: How to Use Lead Pages to Build Community and Content
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“A wonderful offering for busy entrepreneurs and business owners” "Jeanne Hurlbert's survey system is a wonderful offering for busy entrepreneurs and business owners who want to be in continual, 'customer-centric' dialogue with their prospects and clients, a systematic approach you can build on for years to come. Even better, Jeanne practices what she preaches — she goes the extra mile again and again to serve us, and I'm confident she'll do the same for you."
Author of Healing the Spirit/Matter Split
~ Saniel Bonder, spiritual author and teacher, Pres. of Extraordinary Empowerments (www.heartgazing.com).
“Jeanne’s Really Been a Genius at Showing Me How Important Surveys Are.” "Jeanne's an amazing gal who truly is an exceptional, unique person who really understands the power of surveys. Surveys are just a different way to talk to people and ask them a little about what they're doing and why they want to do it with you. The more you know, the better you can serve people. Jeanne's really been a genius at helping me realize how important that is. She's helped me put a structure into place so when I'm on the Internet working with people I can find out what they really want so I can do a better job of giving them what they want. That's the key—but sometimes we think people want to do "this," and in actuality, they'd rather do it "this way." Whatever it is you're doing, whether it's finances or dating or relationships or just business on the Internet, and you want to find out how to do it better, Jeanne's programs are fantastic. Anything she does, I'm always dialed into. She's just a genius at taking what you're doing and making it better, so you can do it more effectively and you can reach the people you want to more effectively. If you get Jeanne's stuff, read it, be disciplined at it, it will transform your business, as it has mine."
New York Times Bestselling Author, as seen on The Today Show, Oprah, Regis and Kelly Live
~ New York Times #1 Bestselling Author, Jorge Cruise
"Had I Done a Survey on My Own, I Would Have Wasted a Ton of Time and Potential Opportunity."
- Steve Fultz, Stuph Clothing
"Jeanne’s Really Been a Genius at Showing Me How Important Surveys Are.”
- New York Times #1 Bestselling Author, Jorge Cruise
"…surveys are the newest old way of cutting through the clutter on the Internet and getting the information you need to double or triple your sales"
- Susan Harrow, CEO of www.PRSecrets.com & author of Sell Yourself Without Selling Your Soul
Hi Jeanne,
The recent experience you cited as being the catalyst to your creating this video is a great example of the effective use of surveys. You showed us how they can be used to not only build a list, but also find the most important, core, key issue(s) facing a particular audience you’re interested in developing a relationship with.
Once you’ve done that – found key concerns, puzzles and/or problems that people want solutions to – you’ve got a sale (if you can deliver). I’d say you did just that – a 25% conversion rate is incredible. Congratulations!
It is obvious that people found two things in your offering: (1) it was of use to them; (2) they found value in it. That’s is all that matters to consumers, period!
Especially in today’s market where consumers aren’t spending money!
Why do survey’s make the difference?
Here’s the problems marketers face, as put so aptly by Frank Kern, and touched on in the training you did recently: “We as a community don’t know Jack about our customers.”
Peter F. Drucker had another way of putting it, “Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.”
MySurveyExpert gives us the surest way to do just that; to find EXACTLY what our prospects and clients want, HOW to deliver it to them, and PRICE POINTS at which they’ll buy a ton of what you are offering.
Our businesses should exist for one, and only one reason – to create a customer. You, and MySurveyExpert make it easy to deliver quality and value to our market(s) and clients.
Thanks so much for making the entrepreneurial process so much fun and profitable.
Joe
We just got this comment from a member of the MySurveyExpert community, via email:
Hi Jeanne, thank you so much for this content. I must admit your tribe is
very blessed to receive such incredible content. I followed your advice and
included a single question in a signup box on my website. What I got back
was not only surprising but also mindblowing.
I would never have guessed or imagine the kind of challenges or questions my
community is grappling with.
I feel I am cheating getting this content for free. Thank You!!
Igshaan
Hi Jeanne,
I am a member of your MyExpertSurvey community.
I’m getting ready to do my first survey with a single question about the challenges women have in mid-life.
The question will be part of an ad beside my articles in Sibylmagazine.com ezine for which I am a 2011 anchor writer.
My question is: after I’ve posed the question do I put a link to my survey page or do I say “Click here to answer the question” and it takes them to the page or do I just put the form as you have it in step 2 in the ad?
Many thanks for your clarification.
Joyce
HI Joyce,
So what you’re doing is basically a lead page strategy. That’s awesome; we encourage you to do that as a way to gather impressions about your market, then follow that up with a full-fledged survey. That’s what we teach in our product creation system, for example.
If I understand this correctly, you’re embedding the question in an ad … If that’s the case, the best thing to do is to put a link to your lead page in the ad itself, if that’s possible. . . Then on the lead page, make sure you have an opt-in (email or name and email, for example) and a field for them to provide the question.
Are you offering some incentive–such as a free report or video? That will increase your response considerably!
Best,
JEanne
Hi,
Yes, you understood this correctly. I’m embedding the question in the ad and
putting the link to my lead page in the ad itself. When they get to the opt-in page can I ask them a couple more questions on the topic or should I just leave it at one question.
I will have an opt-in and I’m offering a free report.
Warmly,
Joyce
HI Joyce,
I’d stick with 1 question to keep it simple and clean–the more information you ask for on a lead page, the less response you receive.
By offering the free report, this should work well. Please let me know how it goes!
Best,
Jeanne