By Jeanne Hurlbert, PhDFrom time to time, we do projects for clients and when I can find a way to share our strategies with you and teach you something, I love to do so.
This time, I have a chance to teach you something AND give you a chance to win something cool!
Here’s the deal: We’ve been doing a project for a client that’s a great example of hot to team social media, surveys, and incentives.
We’re running a super quick (5 questions that take less than a minute) survey for a client.
We teach you to ALWAYS offer incentives and we’re doing what we teach: You get 7 free reports AND a 1 in 500 chance to win an iPad, just for answering the 5 questions.
Note: This only runs for a couple more days, but I wanted to give you a chance to take the survey and also take the opportunity to teach you about how we’ve been teaming social media and surveys in this project.
If you want a chance to win the iPad and you don’t want to get the “lesson” from this project, on teaming social media and surveys, just go here.
So here’s the lesson:
You know that one of our “core systems” at MySurveyExpert is teaming social media and surveys; we did a webinar on this just last week and are creating a product about it.
Here’s how we’ve been using the system in this project:
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We’ve used Facebook ads, targeted at both particular demographics and particular interests. (The project is about ads for energy drinks, so we could even target one of our ads for people whose interests included energy drinks! This is why Facebook ads are so useful.)
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We used video marketing, blasting out a video via Traffic Geyser to attract people who are interested in having more energy.
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We used YouTube ads (sponsored videos) to attract our target audience.
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We used a Facebook fan page to promote it.
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We shared the link on Twitter.
And, as always, we’re using incentives:
Everyone who completes the survey gets 7 free reports on how to live a higher-energy lifestyle AND a 1 in 500 chance to win an iPad.
So they get high-quality reports AND a GREAT chance of winning an iPad.
And YOU can get that, too. Just go here.
This is a GREAT example of how you can team social media and surveys.
I’m doing this for a client but you can use this technique for surveys in your own business. Here are some things to remember, though:
- Make sure you TARGET your Facebook ads, messages, and videos carefully, to attract your target market. You DON’T want to just blast something out there and attract anyone and their dog to your survey, because you won’t be getting the information you NEED and you can end up getting misled.
- If you don’t have a clear definition of who that target market is–if you can’t describe clearlywho your “ideal customer” is (how old, male or female, what their biggest problems and desires are), STOP and do that first!
- Once you finish the survey, write up a quick little report about the results and use the SAME social media outlets–video, Twitter, Facebook, whatever you used to promote–to publicize the results. That will really help you get folks to take your surveys again in the future and will also keep your social media audience engaged!
So, start teaming social media and surveys! And good luck winning the iPad!
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Success Stories
“A wonderful offering for busy entrepreneurs and business owners” "Jeanne Hurlbert's survey system is a wonderful offering for busy entrepreneurs and business owners who want to be in continual, 'customer-centric' dialogue with their prospects and clients, a systematic approach you can build on for years to come. Even better, Jeanne practices what she preaches — she goes the extra mile again and again to serve us, and I'm confident she'll do the same for you."
Author of Healing the Spirit/Matter Split
~ Saniel Bonder, spiritual author and teacher, Pres. of Extraordinary Empowerments (www.heartgazing.com).
“Jeanne’s Really Been a Genius at Showing Me How Important Surveys Are.” "Jeanne's an amazing gal who truly is an exceptional, unique person who really understands the power of surveys. Surveys are just a different way to talk to people and ask them a little about what they're doing and why they want to do it with you. The more you know, the better you can serve people. Jeanne's really been a genius at helping me realize how important that is. She's helped me put a structure into place so when I'm on the Internet working with people I can find out what they really want so I can do a better job of giving them what they want. That's the key—but sometimes we think people want to do "this," and in actuality, they'd rather do it "this way." Whatever it is you're doing, whether it's finances or dating or relationships or just business on the Internet, and you want to find out how to do it better, Jeanne's programs are fantastic. Anything she does, I'm always dialed into. She's just a genius at taking what you're doing and making it better, so you can do it more effectively and you can reach the people you want to more effectively. If you get Jeanne's stuff, read it, be disciplined at it, it will transform your business, as it has mine."
New York Times Bestselling Author, as seen on The Today Show, Oprah, Regis and Kelly Live
~ New York Times #1 Bestselling Author, Jorge Cruise
"Had I Done a Survey on My Own, I Would Have Wasted a Ton of Time and Potential Opportunity."
- Steve Fultz, Stuph Clothing
"Jeanne’s Really Been a Genius at Showing Me How Important Surveys Are.”
- New York Times #1 Bestselling Author, Jorge Cruise
"…surveys are the newest old way of cutting through the clutter on the Internet and getting the information you need to double or triple your sales"
- Susan Harrow, CEO of www.PRSecrets.com & author of Sell Yourself Without Selling Your Soul
