The news was big enough to make NYT and WSJ alert status: After much sturm, drang, and hoopla, Microsoft and Yahoo finally struck a deal to challenge Google on search.
Will they successfully challenge Google? Is the Microsoft/Yahoo deal game-changing?
I suggest that, if you’re an online marketer, you shouldn’t be wasting time worrying about those questions. The most important question you should have been asking yourself when you heard the news was, “how can I use this new development effectively in my business?”
Lots of marketers understood that and quickly put up blog posts to start a conversation with their customers about the news.
And you can bet your bottom dollar they did more than that: They got busy figuring out how to profit from this news.
Whether they’re figuring how to make more money from their PPC campaigns or how they might roll out products that teach others to do so, smart marketers weren’t reacting, they were taking action.
Because that’s what smart marketers do: That’s how they make money.
And you know what? The smart marketers weren’t sitting there wondering whether this news was relevant for their customers or what to buy, they knew.
Because smart marketers have that information in their hands, constantly. They’re getting an oingoing stream of information about who their customers are, what those customers are buying, and how they like.
So when big news breaks, they don’t have to waste time–and competitive advantage–trying to figure those things out. They’re armed and ready with the information they need to take action and make money, right away.
Bottom line, that’s why you need a survey system in your business: So when news breaks, you know exactly how to take action to profit from it.
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Success Stories
“A wonderful offering for busy entrepreneurs and business owners” "Jeanne Hurlbert's survey system is a wonderful offering for busy entrepreneurs and business owners who want to be in continual, 'customer-centric' dialogue with their prospects and clients, a systematic approach you can build on for years to come. Even better, Jeanne practices what she preaches — she goes the extra mile again and again to serve us, and I'm confident she'll do the same for you."
Author of Healing the Spirit/Matter Split
~ Saniel Bonder, spiritual author and teacher, Pres. of Extraordinary Empowerments (www.heartgazing.com).
“Jeanne’s Really Been a Genius at Showing Me How Important Surveys Are.” "Jeanne's an amazing gal who truly is an exceptional, unique person who really understands the power of surveys. Surveys are just a different way to talk to people and ask them a little about what they're doing and why they want to do it with you. The more you know, the better you can serve people. Jeanne's really been a genius at helping me realize how important that is. She's helped me put a structure into place so when I'm on the Internet working with people I can find out what they really want so I can do a better job of giving them what they want. That's the key—but sometimes we think people want to do "this," and in actuality, they'd rather do it "this way." Whatever it is you're doing, whether it's finances or dating or relationships or just business on the Internet, and you want to find out how to do it better, Jeanne's programs are fantastic. Anything she does, I'm always dialed into. She's just a genius at taking what you're doing and making it better, so you can do it more effectively and you can reach the people you want to more effectively. If you get Jeanne's stuff, read it, be disciplined at it, it will transform your business, as it has mine."
New York Times Bestselling Author, as seen on The Today Show, Oprah, Regis and Kelly Live
~ New York Times #1 Bestselling Author, Jorge Cruise
"Had I Done a Survey on My Own, I Would Have Wasted a Ton of Time and Potential Opportunity."
- Steve Fultz, Stuph Clothing
"Jeanne’s Really Been a Genius at Showing Me How Important Surveys Are.”
- New York Times #1 Bestselling Author, Jorge Cruise
"…surveys are the newest old way of cutting through the clutter on the Internet and getting the information you need to double or triple your sales"
- Susan Harrow, CEO of www.PRSecrets.com & author of Sell Yourself Without Selling Your Soul
