By Jeanne Hurlbert, PhD

Many of our members are anxious to learn how to leverage surveys for PR and publicity for one simple reason: PR buys you credibility you couldn’t buy with a million-dollar ad budget.

I’ve been fortunate to have been featured or quoted in such media as The New York Times, The Wall Street Journal, Oprah and Friends, and many others. And I’ve gotten a TON of mileage from that–it’s opened some doors when nothing else could.

If you want to know how I managed to get all that PR and publicity, my secret is simple: my friend Susan Harrow. Susan is a media coach extraordinaire. Her client list includes rock stars, CEOs, music moguls, and a host of entrepreneurs.

We’ve shown you before how powerfully you can leverage surveys for PR and publicity. We did an interview with a minister who was able to get coverage in more than 130 media outlets from his timely survey on declines in church donations. Now that he’s repeating that survey annually, he has reporters just waiting to publish his results. You can do JUST what he did, in your industry or niche.

We’ve shown you how to keep your eye out for surveys in the national media that you can mirror in surveys with your customers, to catch the media’s interest. It’s a very simple and powerful strategy.

But if you’re going to go after PR and publicity, the absolute “Holy Grail” is to get on Oprah. And although a hot survey will help, it’s just a starting point. Getting on Oprah requires expertise, skill, insider knowledge, specialized training, and much more.

Well, nobody knows more about the art and science of getting on Oprah than my friend Susan. She was featured on an MSNBC special about the immense star power of an Oprah appearance. They interviewed Susan because she’s clearly the foremost expert in the country on how to achieve the elusive goal of an Oprah appearance.

Susan not only knows how to get you ON Oprah, she also knows how to help you make the most of the opportunity AFTER the show airs. And that’s absolutely critical.

A few weeks ago, I was privileged to meet author David Bach. He’s a true superstar who has written a series of best-selling books on personal finance. David has been on Oprah an astounding SIX times. But you know what he said? He was glad his FIRST appearance didn’t come any earlier. Why? Because he wouldn’t have been ready. To be “Oprah ready,” your platform needs to be in place.

If you’re ready to get YOUR shot at getting on Oprah, this is your chance. Susan is providing a special opportunity to get unsurpassed research and advice on getting on Oprah, but her offer lasts only until midnight tomorrow (July 19). Check it out here.

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