I just received the second email in as many months, from a MAJOR internet marketer, addressing me as “dude.”
Can I tell you how much I DON’T like this?
If you send out messages like this to your list, obviously oblivious to who the folks on the other end ARE, you’re not going to succeed in selling to them. In fact, you’re going to succeed in alienating them, fast.
What’s the answer?
Simple: Know your customers. Do yourself a favor and do a customer profile survey, to find out who your customers are and what they want.
Use the information to segment your list, so that you “target” messages and offers separately to men and women, frequent buyers vs. those who don’t buy as often, “newbies” as opposed to more experienced marketers, and so fort.
Then, when you send out your message, your customers will feel that you’re talking to them PERSONALLY, rather than blindly blasting out a message without thinking about who they are, what they want, or what they need.
It’s EASY to do. And segmenting by gender is one of the MOST basic ways to segment a list.
So you can STILL send out a message addressed to “DUDE,” but you send it ONLY to the dudes on your list.
It’s not rocket science. We have a questionnaire template that makes doing this dead simple.
And best of all, it works!
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- Steve Fultz, Stuph Clothing
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- New York Times #1 Bestselling Author, Jorge Cruise
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- Susan Harrow, CEO of www.PRSecrets.com & author of Sell Yourself Without Selling Your Soul
Unless they’re selling me surfing or rock climbing gear, I don’t want them calling me “dude” by email either. (Yes, I am technically a dude.)