Traffic is pretty much the “Holy Grail” of online marketing.  But traffic is useless if you can’t CONVERT it into SALES.

To do that, you not only need to know “who they are,” you need to know why they came.  Because if you give them what they came for, you increase dramatically the chances that they’ll buy.

Enter the “intent index,” which measures EXACTLY why people go online and gives us an awesome opportunity.

Here are some of the things the “intent index” tells us and what they mean for us, as online marketers:

• People are more than twice as likely to go online to be entertained (82%) and to learn (88%) than to do business (39%) or to shop (31%).   Which means that if we entertain them, we increases the chances they’ll buy.  So try putting a quiz on your site–they’re fun and highly entertaining AND they educate people, which is why they can up conversions by as much as 80%!
• At least 72% go online to find a community.  So give them one!  Give folks a chance to connect on your blog or in forums.  Better yet, create a special community for them by starting a membership site!  We have a survey template for creating a membership site to order, in our new product.
• Seniors are a HUGE group that is increasingly going online.   Like younger visitors, they come online to have fun (82%) and to socialize (80%).    So you can expand your market by targeting quizzes SPECIFICALLY at senior prospects.

Increasingly, then, intent is a “new demographic.”

Do these statistics apply to YOUR customers and prospects? Do you know WHY people come to your site?

Find out!  Do surveys to find out why people are coming so you’ll know how to keep them coming back!

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