New figures confirm what smart online marketers already knew: Blogging has become a huge marketing tool, one no business person can afford to ignore. And blog surveys give you a way to “stand out in the pack” by engaging your audience and building that all-important bond with your customers and prospects
The numbers tell us 2 important stories: about the explosion of bloggers and, even more important for marketers, the enormous growth in blog readers.
Although estimates vary, the estimates are that nearly 28 million Internet users have blogs that they update at least monthly; that’s about 14% of the population of Internet users. Projections tell us that by 2013–just 4 years from now–the number could rise to 37.6 million bloggers.
Looking at the other side of the picture, some estimates put the number of Internet users who read blogs at least once a month at 96.6 million. That’s a LOT of traffic. By 2013, that number could reach 128 million people. That would could mean that 58% of Internet users read blogs.
As the author of a new report on blogging states,“Blogging activity presents new opportunities for marketers to monitor and influence conversations relevant to their businesses,” says Mr. Verna. “Opportunities no marketer should ignore.”
And if you’re running one or more blogs–as you should be–blog surveys give you a wonderful way to generate content, draw traffic, and produce buzz on your blog. Find out how.
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2 Responses to Why Blog Surveys Are Something You Can't Afford to Ignore
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“A wonderful offering for busy entrepreneurs and business owners” "Jeanne Hurlbert's survey system is a wonderful offering for busy entrepreneurs and business owners who want to be in continual, 'customer-centric' dialogue with their prospects and clients, a systematic approach you can build on for years to come. Even better, Jeanne practices what she preaches — she goes the extra mile again and again to serve us, and I'm confident she'll do the same for you."
Author of Healing the Spirit/Matter Split
~ Saniel Bonder, spiritual author and teacher, Pres. of Extraordinary Empowerments (www.heartgazing.com).
“Jeanne’s Really Been a Genius at Showing Me How Important Surveys Are.” "Jeanne's an amazing gal who truly is an exceptional, unique person who really understands the power of surveys. Surveys are just a different way to talk to people and ask them a little about what they're doing and why they want to do it with you. The more you know, the better you can serve people. Jeanne's really been a genius at helping me realize how important that is. She's helped me put a structure into place so when I'm on the Internet working with people I can find out what they really want so I can do a better job of giving them what they want. That's the key—but sometimes we think people want to do "this," and in actuality, they'd rather do it "this way." Whatever it is you're doing, whether it's finances or dating or relationships or just business on the Internet, and you want to find out how to do it better, Jeanne's programs are fantastic. Anything she does, I'm always dialed into. She's just a genius at taking what you're doing and making it better, so you can do it more effectively and you can reach the people you want to more effectively. If you get Jeanne's stuff, read it, be disciplined at it, it will transform your business, as it has mine."
New York Times Bestselling Author, as seen on The Today Show, Oprah, Regis and Kelly Live
~ New York Times #1 Bestselling Author, Jorge Cruise
"Had I Done a Survey on My Own, I Would Have Wasted a Ton of Time and Potential Opportunity."
- Steve Fultz, Stuph Clothing
"Jeanne’s Really Been a Genius at Showing Me How Important Surveys Are.”
- New York Times #1 Bestselling Author, Jorge Cruise
"…surveys are the newest old way of cutting through the clutter on the Internet and getting the information you need to double or triple your sales"
- Susan Harrow, CEO of www.PRSecrets.com & author of Sell Yourself Without Selling Your Soul
I think the potential of blogging is huge and if you haven’t already embraced it then you definately need to start, I have only recently found the power of blog surveys but now I have I won’t stop. It is offering more opportunities and really helping with the success of my blog.
Glad blog surveys are working for you! They’re an awesome tool and great for engaging your readers.
A way to step that up a little is to use quizzes. These quizzes give people 5-6 questions on a topic related to your product or service. The customer gets some free education, a “mini-education” on the topic in the customized report that comes back. That report also directs the customer to a particular product or service of yours, based on the answers.
We’re building these quizzes for customers right now and they’re working really well. We’ve just finished a video about them and we’ll have it on the blog in a few days, so stay tuned!