The numbers tell us 2 important stories:  about the explosion of bloggers and, even more important for marketers, the enormous growth in blog readers.

Although estimates vary, the estimates are that nearly 28 million Internet users have blogs that they update at least monthly; that’s about 14% of the population of Internet users.  Projections tell us that by 2013–just 4 years from now–the number could rise to 37.6 million bloggers.

Looking at the other side of the picture, some estimates put the number of Internet users who read blogs at least once a month at 96.6 million.  That’s a LOT of traffic.  By 2013, that number could reach 128 million people.  That would could mean that 58% of  Internet users read blogs.

As the author of a new report on blogging states,“Blogging activity presents new opportunities for marketers to monitor and influence conversations relevant to their businesses,” says Mr. Verna. “Opportunities no marketer should ignore.”

And if you’re running one or more blogs–as you should be–blog surveys give you a wonderful way to generate content, draw traffic, and produce buzz on your blog.  Find out how.

So let’s hear it:  What are your questions about doing blog surveys?  Anything, from what software to use to what to ask to how to interpret blog surveys is fair game.

Post your questions here and I promise to answer them.  And, if you want to tell us about experiences you’ve had using blog surveys–successes, problems, funny stories, whatever–we’d love to hear them.

The video will be up on the blog soon, so stay tuned!