OK, I messed up.

As most of you know, I live in south Louisiana and we’re big on something called “lagniappe,” or “a little something extra.” And when I sent out the message on Saturday with the info about Don Crowther’s Social Profit Formula, I left out the lagniappe.

Not very hospitable.

So, here’s what I have for you . . . I’ve got an amazing “multiplier” for Social Profit Formula. . . The idea is to give you survey strategies to make money from Don’s strategies even more quickly. And, as most of you know, I spent 25 years using surveys to study social networks and I know social media, so I’m in a pretty good spot to offer this.

I’ve put together 2 special webinars—one on using surveys to leverage social media and one on using surveys and social media to create products. Each one will be presented live, then recorded and placed in your exclusive “social profit multiplier” membership site. I’ll give you a chance to ask questions on each one AND, to make sure you get ALL your questions answered, we’ll give you a THIRD live webinar JUST for Q&A.

If you’re in a hurry, just go here.

This WILL help you make even MORE money from Social Profit Formula. With all that we’re offering, it’s a $795 value and it’s available ONLY to folks who go here:

http://www.MySocialProfitFormulaExpert.com.

Here are the details:

First, we’ve put together some really awesome content on using surveys to ramp up the power of social media that will show you

• How to avoid THINKING you know your market just from social media, which is a COSTLY mistake;
• How to use blog polls and LinkedIn polls effectively and even how to build buzz by linking it with national media results;
• How to use lead pages effectively and tie them into your social media strategy;
• How to team social media and surveys for product creation (this is KILLER content);
• How to use surveys to measure social media ROI,

And much more!

In addition, we’re offering a second, phenomenal webinar on product creation. When we presented this to Stompernet, 100% of the people who took the survey were satisfied, 100% said they’d recommend the webinar to a friend. When was the last time you saw proof like THAT? In this training,

• We’ll give you the EXACT process to find out what your customers want, so you can create a product they’ll BEG to buy, the process we’ve given to TOP marketers;
• We’ll show you how to avoid a MAJOR pitfall that could SINK your product and maybe even your business;
• We’ll show you how to use FREE tools to start the product creation process by starting the conversation about what your market wants and how to use those impressions to outline your product;
• Then we’ll show you how to use a Product Creation Survey to get the roadmap for building your product, by finding out EXACTLY what they want in your product, EXACTLY how they want you to deliver it, and even what they’ll pay;
• We’ll give you a Product Creation Roadmap–a detailed, step-by-step roadmap to both stages of the product creation process.

We’ll give you 2 additional special reports to multiply your social media profits:

• How to Get People to Take Your Survey—a guide to how to make people WANT to take your survey, including email swipe copy AND incentives you can use!
• 25 Ways to Use Social Media to Create Buzz; this will show you awesome techniques for promoting your new product in social media!

To get all this, PLUS Don’s two new bonuses, just go here.

Many of our members are anxious to learn how to leverage surveys for PR and publicity for one simple reason: PR buys you credibility you couldn’t buy with a million-dollar ad budget.

I’ve been fortunate to have been featured or quoted in such media as The New York Times, The Wall Street Journal, Oprah and Friends, and many others. And I’ve gotten a TON of mileage from that–it’s opened some doors when nothing else could.

If you want to know how I managed to get all that PR and publicity, my secret is simple: my friend Susan Harrow. Susan is a media coach extraordinaire. Her client list includes rock stars, CEOs, music moguls, and a host of entrepreneurs.

We’ve shown you before how powerfully you can leverage surveys for PR and publicity. We did an interview with a minister who was able to get coverage in more than 130 media outlets from his timely survey on declines in church donations. Now that he’s repeating that survey annually, he has reporters just waiting to publish his results. You can do JUST what he did, in your industry or niche.

We’ve shown you how to keep your eye out for surveys in the national media that you can mirror in surveys with your customers, to catch the media’s interest. It’s a very simple and powerful strategy.

But if you’re going to go after PR and publicity, the absolute “Holy Grail” is to get on Oprah. And although a hot survey will help, it’s just a starting point. Getting on Oprah requires expertise, skill, insider knowledge, specialized training, and much more.

Well, nobody knows more about the art and science of getting on Oprah than my friend Susan. She was featured on an MSNBC special about the immense star power of an Oprah appearance. They interviewed Susan because she’s clearly the foremost expert in the country on how to achieve the elusive goal of an Oprah appearance.

Susan not only knows how to get you ON Oprah, she also knows how to help you make the most of the opportunity AFTER the show airs. And that’s absolutely critical.

A few weeks ago, I was privileged to meet author David Bach. He’s a true superstar who has written a series of best-selling books on personal finance. David has been on Oprah an astounding SIX times. But you know what he said? He was glad his FIRST appearance didn’t come any earlier. Why? Because he wouldn’t have been ready. To be “Oprah ready,” your platform needs to be in place.

If you’re ready to get YOUR shot at getting on Oprah, this is your chance. Susan is providing a special opportunity to get unsurpassed research and advice on getting on Oprah, but her offer lasts only until midnight tomorrow (July 19). Check it out here.

We talk a lot about leveraging social media and surveys, because these two powerful tools explode when you bring them together.

So I wanted to give you specific tips today on how to do that, tips you can put to work right away, making MONEY.

1.  Get impressions of products you THINK your customers want from conversations in Twitter, on your blog, on your fan page.  Then take those impressions and TEST them with surveys.  Social media will let you hone your ideas so that you can present a really clear idea in the survey, then the survey will let you know EXACTLY what they want in the product, how they want it delivered, and what they’ll pay.  We’re going to do a special training with a step-by-step guide on this process at the end of the month, so stay tuned!

2.  Find surveys on hot topics that are being talked about in the national media.  It might be the recent survey that shows aging Baby Boomers are using alcohol and drugs more heavily than previous generations of older folks, or a survey saying that 28% of iPad users use it primarily for gaming, or results showing experts think cloud computing will surpass the Internet.  Do a blog poll of your readers, find out what THEY think.  You can tweet about the results, blog about them, post them in Facebook, comparing the results from YOUR readers with those of the national sample.  Remember, though:  Blog polls aren’t representative, so you have to note that when you talk about it, but it’s still interesting.

3.  Do a survey of your readers or customers on some hot topic in your industry.  For example, we recently interviewed a minister named Brian Kluth, who did a survey about declining donations in churches.  He surveyed both clergy (“The State of the Plate”) and parishioners (“The View from the Pew”).  Results from something like that can create some buzz in social media:  Come up with 8-10 interesting findings or “nuggets” from your results and blog about them, tweet about them, etc.  Brian not only did that, he also got coverage in more than 130 media outlets, including MSNBC, Reuters, and ABC News!

4.  Use Google Alerts to find surveys related to your business or industry that will be interesting or helpful to your customers, JV partners, and prospects.  Tweet about them, blog about them, pose questions on LinkedIn about whether people believe the results or not.

5.  Use social media to encourage people to take your surveys.  If you are doing a survey (assuming you DON’T just want people who are in your database), you can use social media to drive traffic to the survey.  The results won’t be generalizable but they can give you some awesome insights–this is another good technique for the first stage of product creation.  NPR (National Public Radio) used this technique to drive listeners to one of their surveys and it worked beautifully.

6.  Use social media to help design your surveys.  If you’re not sure how to word a particular question or you want to see what the response is likely to be, venues like Twitter provide an awesome place to get input.

7.  Use surveys and social media, together, to find JV partners.  We have a new survey tool that lets people apply to take your survey; you can find out what their niche is, how big their list is, and what conversions are like quickly, easily, and inexpensively, so you pick winning JV partners.  You can then use social media to invite people to apply.  This is an awesome way to promote a new product AND build your list.  We’ll do a training program soon to show you exactly how to do this.

Our friend, Don Crowther, has some amazing ways to make money with social media.  He’s doing a big launch right now; you’ve probably seen some of the videos.

Don’s probably the smartest guy I know when it comes to making money with social media and he’s also one of the most careful and methodical; you can really trust his strategies.

We’re really lucky because he’s agreed to take time out from his launch to do a special webinar for us, to teach the MySurveyExpert community 5 KILLER strategies that will put money in your pocket.

You can sign up here.  Don’t miss this one!

One of the most common questions we get from the MySurveyExpert community is how they can use surveys if they DON’T have a list and how to BUILD a list.

Well, we’ve given you some strategies, including partnering with someone in your niche to do a joint survey of THEIR list: If they’re not a direct competitor, they’ll probably be willing! Although you don’t have permission to market to those folks yet, you can get some GREAT ideas for creating a product. And chances are good your new survey partner will promote your new product to his or her list!

Another strategy is to put up a lead page or “squeeze page” and put a question on that page, along with an opt-in. Ask something like, “What’s your #1 question about ____?” or “What’s the #1 question or problem in your business that keeps you awake at night?” Ask for the name, email, and the question, on the page. If you use social media (especially video) to drive traffic to the page, you’ll get some GREAT information about the problems and pain people are experiencing, information that will help you create and market products. And you’re building your list at the same time!

Find out in 5 minutes how to create a winning product in no time flat, in this video:

Here’s the problem: Either people don’t have a clue where to start creating their first product or they’ve created products that bombed, because they didn’t know how to give their customers the products they want.

Ultimately, that’s what it all boils down to: Figuring out what people want, so you can give it to them.

And doing that is absolutely dead simple, if you use a product creation survey.

Today, I’m going to give you a super simple road map for creating products your customers will absolutely BEG to buy.

If you already have a list of customers and prospects, here’s what you do:

1. Pick a topic within your business that you THINK your customers would be interested in.

2. The first question in your survey is, “What’s your number one question about X or your #1 problem with X?” If you think it’s really something that’s a BIG problem for your folks, this one works even better: “What’s the #1 thing about X that keeps you awake at night?”

3. Think of 4 different topics related to this problem that you could create a product about. Keep them simple, don’t make them too general or too specific–things like: “Information about how to set up a fan page on Facebook” or “Information about how to set up a squeeze page,” something like that.

4. List those 4 things and ask people whether they’re “very interested,” “somewhat interested,” or “not interested at all” in that topic.

5. Make a list of all the ways you might deliver a product–ebook, recorded audio, video, live coaching or webinar, etc. Ask them to pick the top 2 ways they like to learn. Remember, you may end up creating multiple products on this topic–you might start out with something simple, like a recorded interview, to generate some capital while you build a bigger product.

6. Write a brief description for a product you might create–like “A recorded interview with an expert on X that you could download and listen to as often as you wanted.” Give them 3 possible price points that aren’t too far apart and that are all within a range of what you think you want to sell the product for and ask them which one is a price they think is fair for the product. (When you get the results, remember that people tend to “underreport” what they’ll pay; so if you get 30% or so of folks saying they’ll pay the price you want to charge, you should be in pretty good shape.

You’re done! Put the survey up, using a free tool like Survey Monkey (if you’re a MySurveyExpert member, remember that there’s a dead simple video in the membership site that tells you how to program a survey in Survey Monkey). Remember, you can create a custom link now in Survey Monkey.

Blast out an email to your list, inviting them to take the survey. REMEMBER, you need to tell them WHAT’S IN IT FOR THEM, in 2 ways.

First, tell them that you have had lots of interest in Topic X from your customers and you want to be sure you give them EXACTLY what they want, so you want to hear from them.

Second, offer them an incentive. It might be a free report, a free video, a free consult–anything they’ll see as valuable.

You can redirect them to the download page for the freebie once they complete the survey–that’s easy to do in Survey Monkey.

And, if you want to make it even better, give everyone a chance to win something cool (in addition to the free report): Tell them everyone who completes the survey will be entered into a contest for a free iPad or something like that. (Remember, spending $500 or so to create a product that could earn thousands of dollars for you is a pretty good deal!)

That’s really all there is to creating a winning product!

We also worked with another member on an awesome quiz he’s designed to draw prospects to his site and increase his conversions.

Because some of you have questions about how to do keyword research, set up autoresponders, and more, we also discussed some tools to let you do that and how to use them.

Members can already access the recording of this webinar in the membership site (MySurveyExpert monthly).

Just wanted to wish all the moms out there an awesome Mother’s Day. Hope you get to spend some quality time with your family–which is what I plan to do, too!

Last week, I had lunch in a favorite Asian place–Nguyen’s Bistro–here in Baton Rouge. The owners, who are lovely folks, understand the importance of learning to leverage social media to build their clientele, so I’ve been trying to help them with some social media. Their food is amazing, so I’d love to see them get the clientele they deserve.

Just before I left, I was talking with the owner about ramping up his social media strategy.  I suggested that he begin offering coupons and cooking demonstrations on his Facebook fan page, among other things, and I promised to work with him on developing videos and blasting them out to social media sites with Traffic Geyser.

He was very pleased and anxious to get started.  As I prepared leave, a woman at the next table called to me.

“You’re a social media consultant?”

“Yes,” I replied.

“I need you!”

The woman turned out to be a local interior designer.  She asked me about my business and my fees and was neither surprised nor put off when I said that my social media consulting services run $300/hour.

That’s how fast it can happen—a brand new client, just from an overheard conversation in a restaurant.

And this is exactly what Main Street Marketing Machines is all about (full disclosure:  Although I’m not affiliated directly with this business, my partner in MySurveyExpert, Mike Koenigs, is CEO and I am an affiliate).

Offline businesses are starved for help developing a social media strategy to harness the power of social media.  Whether it’s the restaurant down the street, the home-based business next door, or the salon where you get your hair cut, you can easily find dozens, even hundreds of “offline,” “brick and mortar” businesses in your local area who want to begin or improve a social media strategy.

Nothing leverages social media more powerfully than Traffic Geyser.  And you can leverage that power, right now, with an amazing new product that just went live. Check out Main Street Marketing Machines.

You see, if you’ve bought the product, you’re automatically an affiliate.  That means you can sell this product not only online but also offline, to all these businesses who are so hungry to leverage social media.