By Jeanne Hurlbert, PhD

One of the most common questions we get from the MySurveyExpert community is how they can use surveys if they DON’T have a list and how to BUILD a list.

Well, we’ve given you some strategies, including partnering with someone in your niche to do a joint survey of THEIR list: If they’re not a direct competitor, they’ll probably be willing! Although you don’t have permission to market to those folks yet, you can get some GREAT ideas for creating a product. And chances are good your new survey partner will promote your new product to his or her list!

Another strategy is to put up a lead page or “squeeze page” and put a question on that page, along with an opt-in. Ask something like, “What’s your #1 question about ____?” or “What’s the #1 question or problem in your business that keeps you awake at night?” Ask for the name, email, and the question, on the page. If you use social media (especially video) to drive traffic to the page, you’ll get some GREAT information about the problems and pain people are experiencing, information that will help you create and market products. And you’re building your list at the same time!