Archive for August 31st, 2009

How a Customer Questionaire Can Explode Your Affiliate Profits

Think surveys can’t help you make big money as an affiliate?  Think again! 

Putting a customer questionnaire in place and segmenting your list effectively can turn your affiliate marketing into a whole new–and much more profitable–game.

To make it clear how this works, let’s use an example.  Let’s suppose you’re an affiliate for an online marketer who is about to launch a coaching program and who has some cool, free blog software he’s giving away, prior to the launch.

You want to promote the software, and the program, so you might do something like this:

  • You send a message out to your list, saying that you know some of them already have blogs. But for the customers who don’t, they should really get this cool, free software to get a blog going.
  • You’ll follow that up later with a message telling them about the coaching program and urging the newer marketers to join.

Pretty standard affiliate marketing model, right?  You blast the message out to your list and hope the people for whom it’s relevant will read it and respond.

But let’s suppose you  had “insider information” that let you ramp your marketing up dramatically.

Let’s suppose you could look inside a magic box and know exactly who on your list didn’t have a blog yet, who really WANTED to put a blog in place.  This “inside information” let you distinguish the newer marketers from the “old hands.”

Well, if THAT were the case, your strategy for promoting the product could be very different–and far more effective.  That strategy would look something like this:

  • You send a special message out to the newer folks on your list, the ones who don’t have a blog yet.
  • You tell them that you know they’re just getting started and they don’t have a blog up yet and you know how tough that is–you’ve been there, yourself.
  • You tell them that you really want to help them out, even though putting up blogs isn’t the focus of YOUR business, so you’re going to hook them up with a guy who has some great, free blog software.
  • You tell them about the software and encourage them to take advantage of it.
  • Then, a few days later, you follow that up with a message telling them about the coaching program, that will help them get their new blogs going and get their businesses up and running.

Now, can you imagine how much more effective this second strategy would be?

  • You’re talking DIRECTLY to the folks who NEED the product you’re promoting, rather than sending a “generic” message to your list.
  • You’re telling that you know their problem, understand their pain–because you do.  You took the time and trouble to find out who they are and what they need.

How can you do this?  How do you get a “magic box” with all this insider information?

It’s not magic at all.

  • All you have to do is survey your list, to find out who they are, what they want, what they need.
  • You use that information to segment your list.
  • Top marketers do this all them time–that’s WHY they’re top marketers.  One top “guru” segments his list 36 different ways!
  • Follow their lead, do what they do, and research shows that your conversion rates can go up by as much as 45%.

So get our questionnaire templates, which will let you get the information YOU need to segment your list, quickly and easily.

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