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Blog surveys are hot right now.  

Poll widgets, Facebook apps, LinkedIn polls–all these things are making it super easy to do quick information gathering in social media.

The key, though, is knowing how to do blog polls well and use them effectively.

Here are 5 quick guidelines on how to do this kind of survey:

• Keep it simple.  These polls are things people expect to spend a minute or two doing; don’t make them think too much.  The question should be about a fact, opinion, or interest–not something they’ll have to ponder.
• Keep it clear.  Don’t make your question too complicated.
• Keep it short.  Most widgets let you do just 1 or 2 questions, with 4 answer categories.  Don’t make it longer than that.
• Keep it focused.  You want the question to be fairly general, but not so broad that it’s useless.  Really broad questions will also make it tougher to come up with answer categories.
• Keep it relevant.  Get information you can USE, to drum up interest or stir up discussion on your blog or on social media sites, ideas you can test further with “real” surveys, information you can use to connect with other people.

Follow these guidelines and you’ll come up with blog surveys people will want to take.  And you’ll get information you can use in your business.

Stay tuned and we’ll show you HOW to use the information you get from blog surveys.