Comments on: How to Generate Leads With Quizzes http://mysurveyexpert.com/ask-the-expert/how-to-generate-leads-with-surveys/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-generate-leads-with-surveys Just another WordPress site Tue, 06 Dec 2011 22:29:36 +0000 hourly 1 http://wordpress.org/?v=3.2 By: admin http://mysurveyexpert.com/ask-the-expert/how-to-generate-leads-with-surveys/#comment-127 admin Tue, 13 Apr 2010 15:12:43 +0000 http://mysurveyexpert.com/blog/?p=711#comment-127 Not at all . . . I'm bound by a code of ethics that is even more strict than most of the marketing research organizations and I'm not advocating that, at all. I'm suggesting that versions of surveys, such as quizzes and "ask" campaigns that use one-question "mini-surveys," can be used as a way to generate leads. In order to treat them as LEADS, though, there has to be an opt-in form in front of the quiz or the one-question survey, giving you permission to market to them. That is a legitimate use of these techniques, which grow out of survey "science." In the third example I gave--which is much more of a marketing research example--I clarified that the survey itself is not a source of leads but the data can inform you about your market so that you can more effectively develop and disseminate data that will generate leads. Thanks for the opportunity to clarify this important issue. Best, Jeanne Not at all . . . I’m bound by a code of ethics that is even more strict than most of the marketing research organizations and I’m not advocating that, at all.

I’m suggesting that versions of surveys, such as quizzes and “ask” campaigns that use one-question “mini-surveys,” can be used as a way to generate leads. In order to treat them as LEADS, though, there has to be an opt-in form in front of the quiz or the one-question survey, giving you permission to market to them. That is a legitimate use of these techniques, which grow out of survey “science.” In the third example I gave–which is much more of a marketing research example–I clarified that the survey itself is not a source of leads but the data can inform you about your market so that you can more effectively develop and disseminate data that will generate leads.

Thanks for the opportunity to clarify this important issue.

Best,
Jeanne

]]> By: annie pettit http://mysurveyexpert.com/ask-the-expert/how-to-generate-leads-with-surveys/#comment-126 annie pettit Sun, 11 Apr 2010 13:43:02 +0000 http://mysurveyexpert.com/blog/?p=711#comment-126 I hope by "survey" you do not mean marketing research surveys because that would be unethical and none of the mr organizations would condone this. I hope by “survey” you do not mean marketing research surveys because that would be unethical and none of the mr organizations would condone this.

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