Why Blog Surveys Are Something You Can’t Afford to Ignore
Posted in Know Your Market, Main Content, Tip of the week and tagged with blog polls, blog surveys, examples of blog surveys on 04/22/2009 11:22 am by adminNew figures confirm what smart online marketers already knew: Blogging has become a huge marketing tool, one no business person can afford to ignore. And blog surveys give you a way to “stand out in the pack” by engaging your audience and building that all-important bond with your customers and prospects
The numbers tell us 2 important stories: about the explosion of bloggers and, even more important for marketers, the enormous growth in blog readers.
Although estimates vary, the estimates are that nearly 28 million Internet users have blogs that they update at least monthly; that’s about 14% of the population of Internet users. Projections tell us that by 2013–just 4 years from now–the number could rise to 37.6 million bloggers.
Looking at the other side of the picture, some estimates put the number of Internet users who read blogs at least once a month at 96.6 million. That’s a LOT of traffic. By 2013, that number could reach 128 million people. That would could mean that 58% of Internet users read blogs.
As the author of a new report on blogging states,“Blogging activity presents new opportunities for marketers to monitor and influence conversations relevant to their businesses,” says Mr. Verna. “Opportunities no marketer should ignore.”
And if you’re running one or more blogs–as you should be–blog surveys give you a wonderful way to generate content, draw traffic, and produce buzz on your blog. Find out how.
June 26th, 2009 at 10:56 am
I think the potential of blogging is huge and if you haven’t already embraced it then you definately need to start, I have only recently found the power of blog surveys but now I have I won’t stop. It is offering more opportunities and really helping with the success of my blog.
July 2nd, 2009 at 9:41 am
Glad blog surveys are working for you! They’re an awesome tool and great for engaging your readers.
A way to step that up a little is to use quizzes. These quizzes give people 5-6 questions on a topic related to your product or service. The customer gets some free education, a “mini-education” on the topic in the customized report that comes back. That report also directs the customer to a particular product or service of yours, based on the answers.
We’re building these quizzes for customers right now and they’re working really well. We’ve just finished a video about them and we’ll have it on the blog in a few days, so stay tuned!